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PubMatic is still in beta version, but allows
webmasters to maximize their earnings by showing the ads
that will bring in the most revenue. They have to
that effect been able to reach agreements with many
major ad networks and have streamlined the integration
process with those networks.
Webmasters can add a network to
their code by the click of a button and paste that code
on their site. Once the code is added, that space
will show the ad that brings in the most revenue,
therefore maximizing the webmaster's profits. This
service is totally free for now.
One problem with the service
offered by PubMatic is that the process through which
they maximize an ad space revenues does not work all the
time. In other words, PubMatic does not serve the
highest-paying ads necessarily and some webmasters have
complained about this. That being said, their
service is still useful because it allows webmasters to
have integrated reporting and to use only one ad code as
opposed to many (since their service integrates all the
ad codes into one).
Google's Ad Manager is in direct competition with
PubMatic and there's little doubt who will win the war.
At this stage (March 15, 2008), the Ad Manager is still
in its early stages and only accepts a few sites.
One interesting feature about the Ad Manager is that it
claims to allow webmasters to
sell their own ads directly. If that is true, it
would be great. Other features
about the Ad Manager is that it is free and claims to
have good speed and reliability.
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