With the
recent surge in the popularity of blogging, many sites
have established themselves as intermediaries between
bloggers and webmasters looking to promote their sites.
The following
sites act as intermediaries for paid reviews:
Paid reviews
are more than simply paying someone to review your site.
Sure, you can always do that, but you may be
disappointed. In order to prevent that from
happening, keep the following in mind:
Before
ordering a review, see prior reviews from the site
or blog. That will give you an idea of what to
expect. Some reviewers can be pretty blunt and
if they don't like your site, service, or product,
they may just blast you. The worst is that you
will still have to pay them!
Order
reviews from credible sources. That will help
you gain exposure and credibility. As you get
positive reviews, you can quote some of them on your
site to enhance your site's authority.
See if
it's possible to give some guidelines to the
reviewer. For instance, you may want to give
background information to the reviewer to facilitate
his/ her work as opposed to letting him/ her learn
about your site, service, or product on his/ her
own. By doing that, you will be able to draw
the reviewer's attention to points you would like to
standout.
Try to
negotiate some back links with your review and see
if you can specify keywords for the reviewer to use
when he/ she links back to your site.
Provide
some images if possible. That will make the
review more interesting and more concrete.
Google Cracking Down on
Paid Reviews
Pay Per Post (PPP) has been severely
penalized by Google. Blogs that subscribed to PPP
have seen their PR down to zero (November 2007).
They (the PPP team) are not giving up however and don't
discount them yet.
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