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Pay-per-play is a concept that is
relatively recent and refers to audio ads that
automatically play when people land on a Web page.
The ads play without necessitating any action from
visitors and last few seconds.
Advantages of
Pay-Per-Play Ads:
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You get
paid for every visitor that comes to your site.
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You don't
drive traffic away from your site like other types
of advertisements such as PPC.
Disadvantages of Pay-Per-Play Ads:
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Some
visitors may find this method of advertising
intrusive since they have no control over it.
Overall, it's a good idea to exercise your
judgment and decide based on the theme of your
site whether or not to add a PPP code.
Pay-Per-Play Ad Providers:
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Pay-Per-Play Media
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NetAudioAds
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