This section is about how to design your website in a way to maximize the use of space and to create the most value possible.  Design is not only about colors or images, but also about how to organize your space wisely.

Following are few considerations to keep in mind when designing a website or a Web page:

Theme: A website has to have a theme, something that sets the site apart from other sites.  A good theme will put into evidence what your site is about and will connect with your content.  If you have good content and your design has a nice theme to it, you will have more chances that visitors will come back.  Even if people don't come back, they will probably spend more time on your site.

Showcase Your Key Features: What makes your site unique?  What is your site all about?  Don't forget to showcase your content.  This is what people look for when they come to your site.  Don't let the design element take over the substance of your site, what your site is all about.  It's about striking as good balance.

Method of Monetization: Depending on how you want to monetize your website, you may want to organize your space accordingly.  For instance, pay-per-impression ads need to be located at the top of the page, with more stringent requirements.  Pay-per-click ads have no such requirements, yet you are paid only when people click on those ads, so you still have to place them at good locations.  Finding the right place to place ads is harder than it seems and sometimes you just have to experiment.

User Friendly: People surfing the Web have very short attention spans.  They want to find what they are looking for and don't want to waste their time.  Good design means displaying the information in a way that will make it easily accessible and visible.  It includes good linking, naming your links accurately, and placing them somewhere visible.

Search Engine Friendly: SEO should always be a consideration when designing your website.  It can take the form of placing your links higher up the page to let search engines know that those links are important or writing down your title instead of using images.

Professional: Your website has to look professional as opposed to amateur.  Look at other websites in the same niche as yours and write down what you like and what you don't like.  From that list, try out many draft designs until you find one that will meet all your requirements.

Consistent: Consistency in Web design is critical.  This can be done through various ways, such as using dynamic Web templates to ensure that all your pages have the same core elements.